I was recently invited to a ‘Phenomenal At Fifty’ event in London specifically for bloggers over the age of 50. The brand doing the inviting was Tena Lady and the taboo subject was living with bladder weakness.
I’ve got to be honest when I first read over the invitation I thought it was a tad stereotypical to mention the words ’50 plus’ and ‘bladder weakness’ in the same sentence.
That was until I did a little research and realised maybe I was misinformed.
I decided that I wanted to be part of something that could help open this taboo subject up for discussion.
The first part of the event took place at the fabulous Ampersand Hotel in South Kensington. We were greeted with a glass of bubbly and I got the chance to meet the other bloggers who had been invited along. It was very informal and the 7 of us hit it off from the get go.
Anna McCrory who is Tena Lady’s senior brand manager kicked off the event by explaining the statistics and data around bladder weakness.
- 49% of all women are experiencing some level of bladder weakness at any one time but they are aware from their research that not everyone admits to the problem so real figure could be even higher.
- Ages of women affected start at the age of 18 and go right through life.
I’m lucky in that this particular problem hasn’t affected me — yet. It could be something to do with the fact that I gave birth to my two kids by Caesarean and so my internal bits and pieces haven’t been affected in the same way but this isn’t a get out of jail free card. It will affect me at some point. I can’t escape reality and biology.
I suppose it’s a taboo subject in the sense that everyone thinks bladder weakness is an age thing and we live in a culture where anything related to ageing tends to be a source for ridicule.
Tena Lady are working hard to fight the myths and misconceptions and I am happy to spread the message from my little corner of the web. They have recently revamped their entry level pants with the help of lingerie designer, Ceri Williams. I wouldn’t hesitate to wear them if I needed to. Confidence is a big part of fighting any problem, after all.
As we quaffed more fizz and an afternoon tea style lunch was served we were then introduced to Ursuline who is a personal development coach. She gave us lots of tips and advice on dressing for success. This lady really knew her stuff. She’s also a qualified colour analyst, too and so we talked lots about what we thought suited us and how psychologically we choose to wear what we wear. All very interesting.
Next up we were whisked away by taxi to Duck and Dry in Chelsea for a spot of pampering in the form of a blow dry. Yes a blow dry! Apparently people do just have blow drys. I’m missing out here!
More champers was available but at this point I decided to decline. After all, I had to make my way back home to the North East and I don’t think Virgin Trains would’ve taken kindly to my singing or snoring or a combination of the two!
It did give us all chance to get to know each other a little more and we had a good chin wag and put the world to rights especially talking about the rise of the midlife bloggers. AMEN to that!
All so different BUT all so similar, too. I love this photo and the fact that you can see the lovely Camden and Alex from Myriad PR through the mirror.